The digital campaign is designed to include everyone who contributes to clean sport. Accordingly, your #OnePlayTrueTeam could be your sports team; people within your entourage (coaches, doctors, family, etc.) or your colleagues and friends. In other words, your #OnePlayTrueTeam can be made up of anybody who supports you and inspires you to play true.
Share photos and videos of your #OnePlayTrueTeam using the branded visuals (CLICK HERE).
• Branded frames can be layered onto photo or video messages. • #OnePlayTrueTeam crests can be printed or used digitally for various social media platforms. • Profile picture filters for individuals can be overlayed on an individual’s social media profile to show they are part of the #OnePlayTrueTeam. • Profile icons for organisations’ social media can replace the profile picture for the day to show they are part of the #OnePlayTrueTeam. • Various GIFs are available to be added to Instagram stories. These can be found by searching for ‘WADA’ or ‘Play True’ in GIF stickers.
Participants are also encouraged to: • Innovate by creating personalised #OnePlayTrueTeam visuals based on their specific country, language and/or sport. • Use hashtags #OnePlayTrueTeam, #PlayTrue and #PlayTrueDay in the lead-up to and on the day, to extend the reach and impact of the campaign on social media. • Follow the campaign in real time via our dedicated Play True Day social media wall on WADA’s website (CLICK HERE)
About Play True Day
Since 2014, WADA has invited athletes, national and regional anti-doping organisations, sports federations, governments, major event organisers and all other anti-doping stakeholders worldwide to join the Agency’s digital campaign to celebrate Play True Day, a day that is traditionally dedicated to raising awareness of the importance of clean sport among athletes, the public and others.
The inspiration for Play True Day stems from a WADA-hosted education conference in 2013 which was attended by 17 South American countries. While the event started as a small South American initiative, in 2021 the digital campaign reached over 87 million people around the globe.